I’ve been running Google Analytics on my blog for around a year now, and every time I look at the data it provides, I trust it less and less. Frequently, the statistics it provides are misleading, if not flat-out wrong1. And in addition to that, many people block google analytics, so I don’t actually know how many views I’m getting.
A few days ago, I decided to compare my google analytics dashboard with my server logs2 to see how many people actually block google analytics. Here’s what I found:
Out of 1,253 users in my sample, 565 blocked google analytics (≈45%). The breakdown by browser was as follows: