Is the idea of campaign automation that you pioneered with Universal App Campaigns expanding beyond apps?
It’s starting to be done in pockets elsewhere. We have Smart Display campaigns that seek conversions on display inventory, and we’re eager to see more adoption there. Some campaigns are hybrid machine learning, where the bidding is smart but the targeting is still natural. And Google Ads uses the same approach in our location campaigns and our shopping campaigns.
Why do you think Prabhakar Raghavan picked you to lead display, video and apps?
Some distinguishing characteristics of me – which Universal App Campaigns exemplifies – is that I built my career building things people didn’t tell me to build. They didn’t tell me what to build or how to build it. I’ve always been an optimistic person for technology being used to solve business problems.