In 2020, with better alternatives available, using Google Analytics (GA) to track your web usage is nothing short of donating data to a multinational corporation. Aside from only letting you sample 25% of your traffic, GA is a free ticket for them to sell your customers’ data to their advertising partners.
Compared to AWS Pinpoint, which is even HIPAA compliant, GA works by asking you to add a tracker to your website that cross examines your customers’ habits across all the websites they use to find out everything about them.
And if you think that’s okay, you should take your head out of the sand because consumers are demanding it. Please tell me how many of your users like the large cookie agreement popups that they have to dismiss…I-I mean read and accept just to consume your content. Agreements that you’re forced to have them agree to because you’re using cookie-based trackers like GA.
Tracker blockers are increasing in popularity so consumers can protect themselves against this tracking, reducing the effectiveness of your analytics.