Johannes Leonardo gives Volkswagen’s Beetle an emotional Times Square sendoff, as the iconic compact car—a staple of popular culture for decades and one of the most beloved automobiles ever made—drives off into the sunset.
With sales slipping, and the German automaker preferring to focus on electric vehicles, crossovers and SUVs, the “Final Edition” Beetle rolled out over the summer. To bid auf wiedersehen to the celebrated coupe (and occasional convertible), VW launched an evocative animated film, created with Nexus Studios, at midnight on three prominent outdoor screens in New York City’s Times Square, where it will enjoy a weeklong engagement.
By turns uplifting and bittersweet, the 90-second video, titled “The Last Mile” and set to a choral version of the anthemic 1970 Beatles track “Let It Be,” features Easter eggs and celebrity cameos. Look for funnyman/VW influencer Andy Cohen, pop-art legend Andy Warhol (who put the Bug in a screen print) and Kevin Bacon (he drove one in Footlose) as the Beetle glides into history: