Dale Smith:

Google’s latest smart display brings with it a controversial new feature that’s always watching. Face Match, introduced on the Google Nest Hub Max, uses the smart display’s front-facing camera as a security feature and a way to participate in video calls. It also shows you your photos, texts, calendar details and so on when it recognizes your face.

This mode of facial recognition sounds simple enough at first. But the way companies like Google collect, store and process face data has become a top concern for privacy-minded consumers. Plenty of people want to know who has their personal information once it makes its way into the cloud.