Cyber Monday — the final day of the extended Thanksgiving weekend that traditionally kicks off holiday season spend — broke another e-commerce record: US shoppers racked up a total of $9.4 billion in online sales, according to figures from Adobe.
To put that number into some perspective, at its peak, consumers were spending $12 million per minute; this was the first day to see sales via smartphones break the $3 billion mark; and this was $1.5 billion more than shoppers spent on Cyber Monday a year ago (remember the days when breaking $1 billion was a big deal?). There has been $81.5 billion spent online since the beginning of November.
On the other hand, there is an undercurrent of more sluggish buying than had been anticipated. Following the pattern set during Thanksgiving and Black Friday which fell short of its predictions, the total was just on target, rather than surpassing, what Adobe had expected for the day. Adobe expected an increase of nearly 19%.