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The illusory truth effect

This has been even worsened and amplified since Google extracts answers (“facts”) from websites – it’s their attempt to keep traffic and money in Google. It clearly works. Now less than half of searches lead to a click to another website. More than a half of searches end on Google. We have reached the tipping point where people start and end their information request in Google. Users might believe everything they see there is true. But Google extracts these answers from any website, good and bad ones. Google is not Wikipedia, there is no community governance. There are not multiple arguments. There are no checks and balances. This wouldn’t be a problem if Google wouldn’t be so big. Here, the one answer Google choses, becomes the fact for 93% of searches. And when you repeat something often enough, however false – it becomes the truth.

Many taxpayer supported K-12 school districts use Google services, including Madison.