Juergen Stackmann:

For our Volkswagen sales teams, this means a complete redesign of our interaction and processes between OEM, importers and dealers. Building on our existing strengths, such as our service quality, we need to elevate our currently disconnected distribution levels to a new, complete and well-connected system.

Bye-bye sequential system, hello integrated magic triangle

We have to act as one when facing our customers. OEM, importer and the dealer form a magic triangle in which the customer should always be at the centre of our efforts and considerations.