My email inbox is absolutely overwhelmed by unsolicited offers to provide free statements from a company CEO or market research group sharing insight and carefully crafted data supposedly proving an important trend. I don’t even write up their ideas, so imagine how much free “content” is streamed to the “journalists” who do rely on outside whispers to guide what they write.
When everyone writes up the same headline about a particular bit of data, you can be assured it was the result of some marketing group forwarding it out. You can be reasonably assured that if somebody is spending their time to disseminate facts for free, it’s most likely a contradiction of reality.
None of these research groups were spending their time announcing to the public that Apple was going to march past Windows and Android to become the most valuable, powerful and important company in electronics. That means they either didn’t know that was happening or didn’t want anyone else to know it.