Sara Fischer:

Online social media influencers, who are seen as a valuable asset to digital marketers, are seeing their power wane, the Wall Street Journal reports.

Why it matters: The obscurity around measurement and authenticity in the influencer space has led to a decline in trust between marketers and influencers.

Yes, but: “Despite questions about declining influence, the money paid influencers keeps climbing — roughly 50% a year since 2017,” per WSJ.