“Considering that the unauthorized disclosure has already happened, we hereby urge you to erase all the material erroneously obtained without prevarication and delays. We shall be waiting on your confirmation of the erasure.”
Plackal Tech, which owns Maya, said it does not share any personally identifiable data or medical data with Facebook.
“The Ad SDK [Facebook’s software development kit] helps us earn revenue by displaying ads that our users can opt out of by subscribing to Maya’s premium subscription,” the company said in an email to Privacy International and BuzzFeed News.
“All data accessed by Maya are also essential to the proper functioning of the product. Predicting information pertaining to menstrual cycles is complex and dependent on thousands of variables,” the email added. “Location information, the significance of which is highlighted in the report, helps us triangulate regional variations in cycle lengths and thus help improve accuracy of our prediction over time.”