There are two types of lies. Lies of commission (when you say something that isn’t true) and lies of omission (when you neglect to say something that is true.)
The marketing industry is guilty of 10 years of lying by omission.
I am specifically speaking about the events at which the marketing industry comes together — our conferences. These are the occasions when the industry “gathers” and “networks” and “shares” all the dumb shit that we happen to be obsessed with at the moment.
It seems that there is a new marketing conference every half-hour to solemnly explore whatever the marketing fad-of-the-month happens to be. The trade press, finding it ever harder to make a buck publishing, has jumped head-first into the conference business with a never-ending stream of “insider summits.”
The problem with these conferences is that while they pretend to be educational, they usually have a hidden motive that is antithetical to truth-telling. In fact, most of the conferences you attend are financed to a significant degree by companies with an agenda. And what is the undercurrent that defines that agenda? Usually, the propagation and glorification of marketing and advertising technology.