Barry Schwartz:

Antony Jackson posted a screen shot on Google+ of a new user interface where the search ads and organic search listings kind of blend together. There is this little “Ads X” at the top right of the search results, that looks faded. It is almost impossible to tell the difference between where the ads end and the first organic listing.

The only reason one can tell is that the ads look completely irrelevant. Which makes me wonder if the browser has some malware on it and that this is really not an official Google test?

However, I am told when you click on the “Ads X” at the top right, the ads collapse and go away. Which is an interesting thing to do.