Leonid Bershidsky:

The only real guarantee that companies won’t go overboard in invading customers’ privacy is that they have large revenue streams which make it an unnecessary risk. Apple is reliable in this regard: It’s a hardware company that also sells content and software on commission and on a subscription basis. Microsoft, with its cloud, software licensing and subscription businesses, is even less likely to go rogue in data collection because it no longer has a mobile platform to speak of.