Joe Mandese:

At a time when it seems there are more opportunities to advertise than ever before, one of Madison Avenue’s most visionary futurists predicts the ability of advertising to actually reach consumers will decline “20% to 30%” over the next five years.
 
 “We will increasingly have less and less advertising,” Publicis Groupe’s Rishad Tobaccowala said during the opening session of CIMM’s Cross-Platform Media Measurement & Data Summit in New York City Thursday afternoon.
 
 That’s an ironic prediction for an ad executive whose title is chief growth officer, but Tobaccowala predicted it’s inevitable that the ability to reach people with ads will drop precipitously over the next several years because of a variety of factors, but especially because it’s simply not a good experience for most people.