Meitu was number 17 on Time Magazine’s list of ”Best apps in 2017”. Since then, they have grown their user base not just in China, but also in the US. Most recently, they did the largest IPO on the Hong Kong stock exchange in the last 15 years, when they went public about a year ago.
So what is Meitu and what unique value do they bring? I met with Peter Xu who’s Head of Branding at Meitu and his wording of the answer was:
”There’s an old Chinese saying that “Everyone has the heart of pursuing beautiful things & self-images!” The core essence of the Meitu company & its total portfolio has been consistently centered on “Beauty”.
With its software/hardware, online/offline services, utility/social apps, Meitu aims to help various users become more beautiful from the digital to the real world, by leveraging beauty related technology (Visual A.I & A.R etc.) and cross-over partnership with beauty know-how.