BBC:

“Millennials would rather put their money into experiences than consumer goods,” she says.

“They’d rather spend their money on something that’s going to bring a memory – or a Snapchat photo – than a car, or a new couch.”

That theory is supported by Elijah. When he opened his present, his girlfriend said: “I know you like experiences more than material things.”

It’s also backed up by Asia Jones, a 20-year-old from Maryland.