Stephen Wilmot:

Online advertising is under siege from an unlikely coalition of privacy campaigners: Apple and European regulators. The only long-term solution may be for websites to be more explicit about how they make money from customer data.
 
 Citing privacy concerns, Apple launched a feature on its Safari browser in September called Intelligent Tracking Prevention, which limited the use of cookies to track users’ browsing histories. These cookies are heavily used by ad-tech companies, which maximize the value of online ads by matching…