Our annual forecast of 100 trends to watch in the coming year.
The Innovation Group presents The Future 100: Trends and Change to Watch in 2018, our snapshot of the year ahead and the most compelling trends to keep on the radar.
Today, trends scale rapidly through technological change and digital networks. New models of commerce are causing disruption, while technology like augmented reality and 5G are transforming the internet. In food, drink and beauty, nascent trends explode in a nanosecond, thanks to social media. And marketers are navigating a sophisticated landscape where they are assessed on the nuances of their visual language and representation.
The Future 100 charts 10 emerging trends across 10 sectors, spanning marketing, culture, travel and more. Highlights include:
Culture: Intersectionality. “Intersectionality” is resurging in popular discourse—both in media outlets trying to reach the highly diverse generation Z, and among diversity chiefs developing employment practices.