Tom Foremski::

However, few reporters understand how Google makes money — ask them something basic such as to name Google’s two largest business groups and they cannot. It means they cannot even start to understand the deeper complexities of how money is made on the Internet.
 Google’s X is not about the science of creativity — it’s about the use of science as a distraction of public attention — by a secretive business organization controlled by insiders that influences entire industries and the economies of nations.
 IMHO, It’s a better, bigger story. I’d rather be working on the biggest stories I can find.