Early in August, news leaked via the Wall Street Journal that Google has been preparing a direct rival to one of Snapchat’s most popular and profitable features, Discover. This new product will be integrated with Google’s core services, and will be known as Google Stamp.
The name Stamp is a portmanteau created by uniting the abbreviation ‘St’ from the word ‘stories’ and the acronym AMP, from the Google-led Accelerated Mobile Pages initiative. That quite succinctly sums up the purpose of Stamp: it will be a publishing platform that allow brands to tell stories in a new fashion, optimized for mobile.
It seems that after a reported bid of $30 billion dollars to buy Snapchat was rejected in 2016, Google has decided instead to mimic some of the functionality that has made Snapchat such a hit with younger audiences. This will be a further blow to Snap, after Facebook copied so many of their features to launch Instagram Stories last year – followed by additional imitators in Facebook Messenger and WhatsApp.