Jill Manoff:

Many brands are still spending big bucks on influencers with upward of a million followers, despite multiple reports that micro-influencers, which demand much lower rates, are more effective at driving ROI.
 Rhiyen Sharp, whose resume includes years at IMG and New York Models, has represented a wide range of influencers, from models and musicians to Instagram “it” girls. He is now director of digital strategy and creators at The Industry Model Mgmt, where he spends time consulting brands and retailers on partnerships, and designing and producing campaigns. Among his latest projects to launch is a campaign for Switzerland-based fashion brand Tally Weijl, featuring influencer Ava Sambora.