Users continue to download apps at a high rate. In all countries analyzed, over 65% of users installed at least one app in May 2017.
In half of the countries analyzed, over half of all users installed two or more apps.
On the whole, people are still looking for new apps to add to their arsenal. As mobile becomes more central to more industries, users will continue to be open to integrating new apps into their lives.
App Power Users Exceed Four Hours per Day in Top Countries
A large amount of this time was spent in banking apps. Six banking apps in Brazil, led by Banco de Brasil, exceeded 10% usage penetration. For comparison, no banking app in the United States achieved this.