Teke Wiggin::

n-House Realty is leveraging the acquisition to build a platform that will fuse property search with both its referral network and Quicken Loans’ lending experience.

Consumers will be able to use the coming platform to get pre-approved by Quicken Loans, zero in on listings and connect with an agent to see the properties.

It will present agents based largely on their performance data, facilitate instant communication between buyer and seller and tee up quick showings.

“We have all of the information on our partner [agent] that we can instantly share with the consumer because of our experience with the lender and our experience with the agent partner in that market,” Seabolt said.

In-House Realty plans to launch the new platform later this year or sometime in 2018.

This is only the beginning of Quicken Loans’ push into real estate.

In-House Realty is tinkering with ideas and technology in a laboratory-like environment. All the experimentation is aimed at streamlining the homebuying process and, ultimately, crafting the ever-elusive “end-to-end solution” for the industry, Seabolt said.

The basis of competition continues to change. Virtual Properties offers end to end lead generation/management, documents and transaction services along with core service integration (mortgage, insurance, relocation). Contact 608 468 6013 or jim@vp.io to learn more.