Our mobile phones can reveal a lot about ourselves: where we live and work; who our family, friends and acquaintances are; how (and even what) we communicate with them; and our personal habits. With all the information stored on them, it isn’t surprising that mobile device users take steps to protect their privacy, like using PINs or passcodes to unlock their phones.
The research that we and our colleagues are doing identifies and explores a significant threat that most people miss: More than 70 percent of smartphone apps are reporting personal data to third-party tracking companies like Google Analytics, the Facebook Graph API or Crashlytics.
When people install a new Android or iOS app, it asks the user’s permission before accessing personal information. Generally speaking, this is positive. And some of the information these apps are collecting are necessary for them to work properly: A map app wouldn’t be nearly as useful if it couldn’t use GPS data to get a location.