The internet company is launching “funding choices” where publishers can set a price per page view for consumers using ad blockers to pay — or abandon their blockers and see the ads. Google will track how many pages people view and charge them through a new version of their Google Contributor service.
Google is also launching its own version of an ad-blocker, threatening to block adverts on websites that do not meet the standards developed by the Coalition for Better Ads, such as pop-ups or videos that play with sound or flashing lights.
Sridhar Ramaswamy, senior vice-president of ads and commerce at Google, said the whole industry needs to work together to combat the rise of ad blockers.
“Consumers are installing ad blockers because of bad, frustrating experiences,” he said. “They are very broad, blunt options that harm all publishers.”