Stavros’ Stuff:

Finally, we are now at the point where the web has somnambulated into being a full-blown application delivery platform, except both the “application” and the “delivery” parts are hacked together with chicken wire and duct tape, and analytics are the cherry on top.
 The current state of affairs
 The current state of affairs is as encouraging as you’d expect after having read the previous paragraph, i.e. not at all. Almost all analytics software tries to extract as much information about the user as possible, in the hopes that, at some point, an intern will stumble upon a meaningful correlation between a user’s mouse cursor color and a preference for chicken nuggets. This information is retained indefinitely, resulting in a privacy nightmare for users, who end up with their cursor color and complete browsing histories in the hands of unscrupulous third-party vendors.
 Facebook knows what all these people like in bed.
 Have you ever noticed how much Javascript a Twitter button loads? Have you ever wondered why a Twitter button needs to load an entire iframe in order to display what is literally equivalent to an image with a link? It’s because every time you load a page that has a button or element from Twitter, Facebook, YouTube, Google, etc, that company makes a note of which page you visited, when, who you are, what your browser was, where you were when you visited, etc. Facebook literally has a list of sites that you, John Smith, visited, even if you visited them completely outside Facebook, without clicking on any Facebook posts or links at all, just because there was a “Like” button on them.