Finally, we are now at the point where the web has somnambulated into being a full-blown application delivery platform, except both the “application” and the “delivery” parts are hacked together with chicken wire and duct tape, and analytics are the cherry on top.
The current state of affairs The current state of affairs is as encouraging as you’d expect after having read the previous paragraph, i.e. not at all. Almost all analytics software tries to extract as much information about the user as possible, in the hopes that, at some point, an intern will stumble upon a meaningful correlation between a user’s mouse cursor color and a preference for chicken nuggets. This information is retained indefinitely, resulting in a privacy nightmare for users, who end up with their cursor color and complete browsing histories in the hands of unscrupulous third-party vendors.