This is why I am highly skeptical about what I hear and read from advertising and marketing experts these days. Particularly those of the digital stripe.
They tend to be awfully sure of themselves and very dismissive of those who disagree with them. They also tend to have a lot more opinions than experience.
It is certainly possible that they are brighter than I am and have more insight into consumer behavior. But, to be honest here, I really don’t think so.
I’ve been asked to do a lot of interviews lately (it probably has something to do with the shit-storm over online advertising that the last six months has produced and my sudden promotion from idiot to genius.) Sooner or later, the interviewer usually gets around to this question: Why do you write your blog?