Taylor Soper:

That’s one finding from a recent research report from Raymond James that surveyed 587 people about their online habits.
 The study found 52 percent of respondents who said they start their online purchasing process at Amazon, which is up from 47 percent last year, and 38 percent from the year prior.
 That compares to 26 percent who say they start at a search engine. This graph shows the changing habits clearly: