The past few months have been bad for Google’s search reputation. Long considered the “gold standard” in search, Google has seen its search results questioned as never before. It’s a body blow to a core service that should be safe as Google tries to grow in new directions.
Recovering from that blow isn’t easy. What’s happened to Google search is on par with the Apple Maps fiasco or Samsung’s exploding Galaxy Note7 phones.
To this day, people still joke about Apple Maps being bad, even though it’s greatly improved. As for Samsung, the phones might no longer explode, but the jokes continue. Google now faces the same problem. Some of its search results are seen as laughable, embarrassing, or even dangerous.