Karen Gilchrest:

Adidas is leaving behind TV advertising as it seeks to quadruple its e-commerce revenues by 2020, Chief Executive Kasper Rorsted told CNBC.
 
 Rorsted said the firm would focus primarily on digital channels to capture younger consumers, a crucial demographic for the sports clothing line.
 
 “It’s clear that the younger consumer engages with us predominately over the mobile device,” Rorsted told CNBC Wednesday.