The shift into apps can be attributed to many other factors, as well — increased selection in the app stores, better and more available Wi-Fi and mobile broadband and the rise in messaging apps, which sees apps taking over typical phone functions like texting and phone calls, among several other factors.
But as Flurry has noted in the past, apps have grown more popular than watching TV — something that speaks to users’ interest in apps for more than just utility.
In fall 2015, the firm found that U.S. users were spending more time using apps than watching our big TV screens in the living room. The indication here is that apps are sucking up more of our “downtime” where we would have otherwise been passively engaged with television programming. Plus, we’re turning to apps to serve as our means of “watching TV” in many cases, thanks to the availability of streaming services like Netflix, Amazon Video, Hulu and others.