That equates to roughly 66.5 million Americans, based on U.S. population at the time of the Pew Research Center survey, who receive push notifications, but do not click through or search for any more information. To put that number in perspective, 66.5 million people is more than the population of: Alabama, Alaska, Arkansas, Connecticut, Delaware, Washington D.C., Hawaii, Idaho, Iowa, Kansas, Kentucky, Louisiana, Maine, Mississippi, Nebraska, Nevada, New Hampshire, New Mexico, North Dakota, Oklahoma, Oregon, Rhode Island, South Carolina, South Dakota, Utah, Vermont, West Virginia, and Wyoming combined.
That statistic is simply alarming. News bites can suffice at times, but updates and headlines are predominantly messages that lack context, are sensationalized, or are deliberately misleading. Ideally, to address these concerns, we would all seek out information from various credible sources and would have a comprehensive nationwide conversation about media literacy. However, as found in Nic Newman’s News Alerts and the Battle for the Lockscreen, many users already regard push notifications as ample information that delivers a considerable value.