Mark Ritson:

First up was the increasingly dodgy world of programmatic, and specifically the long list of ad tech vendors who each “punch their ticket” and take a significant slice of the client’s media investment long before it ever reaches a publisher or platform.
 
 “We serve ads to consumers through a non-transparent media supply chain with spotty compliance to common standards, unreliable measurement, hidden rebates and new inventions like bot and methbot fraud,” Pritchard announced.