Jack Neff:

Procter & Gamble Co., the nation’s and world’s biggest advertiser, is laying down the law for digital media players and agencies in a five-point program that will take effect this year as outlined by Chief Brand Officer Marc Pritchard on Sunday evening at the Interactive Advertising Bureau’s Annual Leadership Meeting in Hollywood, Fla.
 
 “The days of giving digital a pass are over,” Mr. Pritchard said, urging the rest of the ad industry to follow P&G”s lead. “It’s time to grow up. It’s time for action.”