Mike Jeffs:

“Mobile voice-related searches are 3X more likely to be local-based than text” via Search Engine Watch
 
 “Home Alone and Elf were the most requested 2016 holiday movies with Alexa.” via Amazon
 
 “Customers use Amazon Echo for many purposes, with one-third using it as an information provider responding to questions and over 40% as an audio speaker for listening to streaming music.” according to CIRP.
 
 “Nearly 50% of people are now using voice search when researching products.” via Social Media Today
 
 “High consumer usage of voice assistants in autos (51%) and household (39%) indicates increased comfort with the technology” – according to Activate via WSJ.