But if you want to work in our business you can’t just come out and say that. You need to hide it under steaming piles of jargon. Otherwise, you might lose your job for being “traditional.”
 No, you have to do what MediaPost does — take the obvious and make it incomprehensible.
 Anyone with a pulse and an IQ above 20 knows that social media marketing is largely a pile of horseshit and the only way to get any value out of Facebook is to buy ads.