Benjamin Mullen:

Chances are, you’re not going to finish this article.
 
 The rise of social media has turned us into a legion of swipers and scrollers who rarely reach the end of a story.
 
 The team behind Axios, a new startup from the founders of Politico, knows this. That’s why they’ve built a product designed to resemble a cross between Twitter and The Economist.
 
 “It really seemed like the stream — the same thing Facebook and Twitter do — was a good way to consume a lot of information very quickly,” said Roy Schwartz, co-founder and president of Axios.