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Google’s Accelerated Mobile Pages or AMP is a markup language similar to HTML that allows publishers to write mobile optimized content that loads “instantly”. AMP is Google’s response to both the Apple News Format and Facebook’s Instant Articles. The goal of the AMP project is to make websites faster by essentially disabling external JavaScript and caching all pages on Google’s CDN. While the intentions of the project seem good, there are a number of issues with AMP that both promote lock-in and provide a poor user experience.