Bob

Online advertising absurdity is about to reach new heights and should provide lots of rollicking good fun in the new year.
 
 Now that Facebook’s so-called metrics have been exposed as self-serving baloney, some previously brain-dead advertisers are starting to ask questions. It’s only taken them 10 years.
 
 The result is that Facebook is being dragged kicking and screaming into the real world of real advertising. Advertisers are starting to insist that Facebook allow third party monitoring of their numbers like every other responsible media company on the planet (except, of course, the other aristocracy of arrogance at Google.)
 
 Facebook is grudgingly allowing some limited third party monitoring and what is leaking out ain’t pretty.