A few recent data points worth consideration in light of traditional broker and agent spending:
- The Death of the PC has not been greatly exaggerated. – Davey Alba:
But whatever the specifics of any given quarter, the trend line is still clear: it’s going down. Which points to the same consistent truth: mobile devices have become the dominant computing platform.
Why else would, for instance, Google upend how its search engine works to prioritize mobile-friendly sites? Google knows that to be useful, it needs to work best on the devices people are actually using. Meanwhile, PC-dependent incumbents like Intel—the primary supplier of microprocessors for less-than-mobile devices—has cited weakening demand from businesses for desktop computers and revised its revenue outlook down.
These days, the big players—Google, Amazon, Apple, Microsoft, Facebook—are putting their resources toward optimizing their businesses for mobile. They haven’t all cracked the code, but they’re trying. In the meantime, PCs have yet to settle into a niche, given their diminished place in tech’s new hierarchy. With mobile, the question is, what else can we do with it? With PCs, the question is, what are they still good for?
- Steve Sinofsky (@stevesi) on the Death of the PC and the rise of mobile:
3/Huge value-add comes from mobility, reliability, app stores, battery life, and all aspects of mobile OS. Today these are phones & tabs.
6/The developer ecosystem is part of this. But as more and more work happens on iOS/Android the idea of going “back” makes little sense.
- Google pivots to apps:
Add it all up, and “you have to rethink what search means pretty much from first principles,” he said.
That helps explain why Mr. Singhal and his group are engaged in a race that has erupted across Silicon Valley to become the Google of Apps. Mr. Singhal, an engineer who was born in India, joined Google in 2000. He has spent the last 15 years adding speed and intelligence to the Google search box, which is just 17 years old but already sits alongside the Golden Arches in terms of cultural and economic impact. Today, however, as people spend more time on mobile devices, competitors are popping up everywhere and Google, while still a fast-growing and highly profitable company, is slipping in its position as the gateway to the Internet.
Venture capitalists are funding new search start-ups that treat information and the web as legacy products and that focus on actions and apps instead. And while Google, with $65 billion in the bank, can buy any start-up it likes, one company it cannot buy — Apple — is also joining the mobile search fray. On Thursday, Apple released an early, or “beta,” version of the next version of its iOS mobile software, giving iPhone and iPad users the ability to tap Apple’s own search engine for searches of music, apps and local services — allowing them to potentially bypass Google.
Microsoft software, which dominated the PC era, today runs on less than 10% of the world’s connected computers.
51% (and growing) of an American’s Day is spent on mobile, 42% on desktop/laptop computers.
This brief video compares a real app with a mobile website. The performance and user experience advantage is obvious.
Oh, 70 million images are added to instagram on an average day. Facebook services share an average of 2 billion images per day. The vast majority of social network use is in apps.
I recently spoke with a mid-sized broker who is going all in on web seo… That’s an interesting choice in 2015.
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