Conor Dougherty

In a recent interview at Google’s headquarters in Mountain View, Calif., Mr. Singhal laid out a widely held thesis for why smartphones are fundamentally changing how people are consuming information: Phones have small screens that are annoying to type on, and people have grown so addicted to their phones that they carry them everywhere and go to bed with them by their side. Also, in a shift with big implications for his company’s sway over the Internet, smartphone users spend the bulk of their time in mobile apps instead of the open web on which Google built its business.
 
 Add it all up, and “you have to rethink what search means pretty much from first principles,” he said.
 
 Start-Ups Try to Challenge Google, at Least on Mobile SearchMAY 3, 2015
 That helps explain why Mr. Singhal and his group are engaged in a race that has erupted across Silicon Valley to become the Google of Apps. Mr. Singhal, an engineer who was born in India, joined Google in 2000. He has spent the last 15 years adding speed and intelligence to the Google search box, which is just 17 years old but already sits alongside the Golden Arches in terms of cultural and economic impact. Today, however, as people spend more time on mobile devices, competitors are popping up everywhere and Google, while still a fast-growing and highly profitable company, is slipping in its position as the gateway to the Internet.
 
 Venture capitalists are funding new search start-ups that treat information and the web as legacy products and that focus on actions and apps instead. And while Google, with $65 billion in the bank, can buy any start-up it likes, one company it cannot buy — Apple — is also joining the mobile search fray. On Thursday, Apple released an early, or “beta,” version of the next version of its iOS mobile software, giving iPhone and iPad users the ability to tap Apple’s own search engine for searches of music, apps and local services — allowing them to potentially bypass Google.