Terry Heaton:

  1. Blossom where you’re planted, because it leaves a good taste in the mouths of your co-workers and impacts your reputation. For young people especially, this includes your network, because one’s network at that age often includes people you work with.
  2. Build a database of customers and people of influence. Let technology do the heavy-lifting here, but these are the people who spread your reputation beyond your own reach. Get to know them. Remember them. Help them. Stay in contact with them. This strengthens your brand.
  3. Spread the brands of others in your network, for it’s the best way to motivate people to spread yours. Go to them as a customer, and let the shop owner know what you think. Help that person be the best they can be at their gift or chosen field.
  4. Make personal business cards with your brand and spread them everywhere. Advertise yourself with people in person and online. Talk about what you do. Share your experiences and maybe even provide tips as part of your social networking. Everything you do, especially if it’s negative, reflects on your brand.
  5. Be a good person, not an ass. People are watching, and the last thing you ever want to do is prove yourself a jerk through your behavior while your intentions tell you you’re really a good guy.
  6. Get comfortable with yourself, even if it takes professional help. People intuitively recognize self-destructive or self-centered behavior, and it’s a huge turn-off. If you use, for example, your Facebook page to constantly gripe about this or that, your brand will be that of a complainer and someone who enjoys life atop the old pity pot. You can’t control what people think of you, but you can choose not to give them ammunition with which to interpret your brand as negative.