By the end of this year, according to the digital marketing firm eMarketer, there will be 116 million smartphone users in the United States.
At that point, reports Cisco, the number of mobile-connected devices globally will exceed the number of people. That is a large and expanding canvas for apps when consumers have come to expect one for almost everything, said Noah Elkin, an analyst with eMarketer. “It’s getting to the point where apps are similar to search,” he said. “If you don’t get any results for a brand, that brand doesn’t exist.”
That puts growing pressure on small businesses to create and publish their own apps. This guide looks at the experiences of several companies that have tried.
Learn more about Virtual Properties’ 4th generation native iPhone, iPad and Android apps, here.