Panelist Greg Boser, President of BlueGlass Interactive, summed up the panel’s response best saying, if you’re taking link building shortcuts (link wheels, buying links, etc.), ”it’s like riding a motorcycle 200 mph down an alley with a brick wall at the end… it’s not going to end well.” Rae Hoffman, President of PushFire told the crowd, the old days of paying for links are gone. Link building is hard… get over it.