But actually, one could generalize this beyond social – the smartphone itself is an internet platform in a way that a PC was not. On a PC the web browser was the internet platform, but on a smartphone it’s the entire device and the browser is turned from ‘the internet’ to one icon, just a phone calls turned from the purpose of the device to just one icon.
That means that instead of thinking about the constraints of mobile – of the things you can’t do because the screen is smaller and there’s no keyboard – we should rather think of the PC as having the basic, cut-down, limited version of the internet, because it only has the web. It’s the mobile that has the whole internet.
Learn more about Virtual Properties’ Agent and public apps: firstname.lastname@example.org or 1 608 468 6013.
Leveraging the same technology used to display photos and videos quickly in the Facebook app, articles load instantly, as much as 10 times faster than the standard mobile web.
Related: compare a real app vs a “responsive website”.
Real estate success has always been about timing.
Let’s consider your market and customer interests.
1. The market expert (you).
Agent app notifications keep you on top of all changes in your markets. Simply save a search with notifications in the Agent app and you will begin to receive real time market updates, as illustrated below.
Tap on the notification to view and share changes.
2. Your clients.
Save searches for your buyer and seller clients. Main Street and the Agent app will “automatimagically” keep them up to date.
3. Nosy neighbors.
Add residents to your Agent app and Main Street contacts. Save a search and keep your brand and information in their flow.
Share market stats, trends and charts from the Agent app along with Main Street’s email updates. Use these tools to grow your business and share your market knowledge.
Contact Jim Zellmer email@example.com or +1 608 468 6013 for a quick look at notification or email updates.
An agent recently mentioned that she has 30 seconds to gain credibility with her clients. She shared her use of the Agent App:
“With one tap, I can discuss active, sold, pending and withdrawn listings around my current location, such as an open house”. I tap again to share market statistics and to save a search for this prospect.” 30 seconds.
Another agent mentioned taking a call when on vacation from a buyer prospect. “I just entered the zip code that they were interested in and shared a few properties along with a search.
The agent and public apps display your market when the user is located elsewhere, or has GPS turned off. The user can then navigate via pinch and zoom or use the jump to city, zip code or address/POI header.
30 seconds. Possible with the Agent App!
Our latest Agent App release – perfect for recruiting/retention – rides the biggest tech wave, ever:
- 75% of Americans have smartphones.
- 1.5billion smartphones and tablets were sold in 2014. That’s more than all PC’s currently in use.
- App time exceeds www time.
- Google’s per click advertising revenue has ____ (quiz) for the past 13 quarters.
An Agent App recruiting checklist:
A. One tap CRM view: simple and fast!
single screen view of ALL activity
socialG social graph
bulk contact import with duplicate checks
CRM plans offer a constant, broker value add to your agents client flows.
The best app for your agents listing, selling and prospecting
Speed. It is very fast.
Simple CRM Sync
Managers can use it!
Managers can run office meetings with the Agent App. Share market activity, prepare agents for buyers and sellers with quick sales tips and discuss CRM flow benefits for prospects.
B. The best search.
Two taps to save a search for clients with notification or email updates.
Keyword search library. Quickly find the property your client is looking for. No more confusing MLS search screens.
Live trends & statistics. You are no longer limited to canned MLS statistics.
Touring: the finest buyer tour app.
Interactive CMA. Walk your buyers and sellers through the market. Update on the fly. Share across all digital platforms.
Notifications that keep your agents on top of a fast market.
Auto fill your documents with listing, CRM and transaction data.
Share anywhere. The Agent App’s documents are OPEN.
A smart cover sheet makes it easy for agents to save time and improve accuracy.
An agent recently told me that it is no longer acceptable to respond to a question the old, “pc way”: “I have to go back to my office. I will get back two you in two hours.”
The mobile era is here. Are your managers and recruiters ready?
Dial 1 608 468 6013 or email firstname.lastname@example.org for a quick look.
Monica Anderson & Eric Smith:
Indeed, 43% of smartphone owners say turn-by-turn navigation is the only transit-related function they use on their phone at least occasionally, according to new analysis of the data. Some 16% say they never use their mobile device for this purpose.
Turn-by-turn navigation is a popular feature among a wide range of smartphone owners, but younger adults are especially avid users. Some 80% of 18- to 29-year-old smartphone owners use their phone for real-time directions while at the wheel at least occasionally, and just 7% indicate that they never do so. Older adults are substantially less likely to use their phone for this purpose, but even so, more than one-third of smartphone owners ages 65 and older do so at least occasionally. College-educated and more-affluent smartphone owners are also especially likely to use their phones for navigation while driving. These groups are also more likely to own a smartphone.
By Alex Tabarrok and Tyler Cowen:
Might the age of asymmetric information – for better or worse – be over? Market institutions are rapidly evolving to a situation where very often the buyer and the seller have roughly equal knowledge. Technological developments are giving everyone who wants it access to the very best information when it comes to product quality, worker performance, matches to friends and partners, and the nature of financial transactions, among many other areas.
These developments will have implications for how markets work, how much consumers benefit, and also economic policy and the law. As we will see, there may be some problematic sides to these new arrangements, specifically when it comes to privacy. Still, a large amount of economic regulation seems directed at a set of problems which, in large part, no longer exist.
An Interview With The Economist’s Tom Standage:
STANDAGE: Exactly. Maybe you don’t care — there’s the trend to get rid of your own website. NowThis is interesting. You must have seen the NowThis stuff. How are they making any money? There’s no ads and there’s no branding. They’re waiting for AOL to buy them, or Yahoo. They don’t mind — either will do. That model cannot work. Maybe I shouldn’t go as far as that, but the changes to the sponsorship rules that YouTube have made is that you can’t make that model work, I don’t think. Who knows? But the point is that move toward content that’s consumed entirely on platforms other than the one the media organization itself owns.
Maybe you can do that, because that’s kind of the TV model — most TV production companies don’t own networks. But I think it’s another challenge, particularly to people who are ad-supported.
The question for us — obviously we weren’t invited to participate in Snapchat Discover. But were we to, what would The Economist on Snapchat Discover look like? God knows — I mean, it’s not really our kind of thing — but for the sake of argument, let’s say it’s that kind of model. How would we monetize that? There’s an advertising slice of it, but we don’t want to be in a world where advertising is the main thing that’s paying our bills. The question for us is: Can we use that to raise awareness of the brand and have a halo effect elsewhere? You get the same with using Snapchat Stories or using Instagram. You can’t link out from these things. You can’t sell ads — you just have to use it as a general branding.
Ethan BernsteinHayley Blunden:
Some employees checked scores and rankings every 5-10 minutes. That might have been unproductive if focused effort hadn’t increased dramatically, too. During the championships, many employees stayed late or came in on the weekend to put in a little extra “playing” time. One commented, “When I saw one of my colleagues leaving, I thought — ‘Yes, now I can catch up and climb above him in the ranks!’” Even with all the competition, employees consistently said that they were most often competing with themselves, trying to beat their own personal records (which were also tracked by the system).
Sales became more of a team effort. Before the fantasy football experiment, the sales reps had focused almost exclusively on their own tasks and outcomes. But when they created the imaginary teams, they began to reap many of the benefits associated with teams without actually engaging in interdependent work. Reps coached each other on how to do their tasks better; they celebrated each other’s rankings; and they held each other accountable. Commitment to the team score prevented a free-rider effect — individuals didn’t stop trying when they hit their own personal targets. They felt bad if they were dragging down the team and sought advice from teammates who exceled where they needed help.
Recruiting and retention opportunities in the mobile era: four recent examples:
“I have 30 seconds to establish credibility with a prospect.
The agent app, with one tap, gives me immediate credibility. I know instantly what’s happening around my sellers home, at an open house or with a buyer. I no longer have to say, I’ll get back to you. One tap.”
“I was on vacation and a buyer called. I tapped once, moved the map and shared the latest information with them. One minute.”
“Buyer tours always have spare time. With the agent app, we can stop in front of any house and, with one tap review photos and market statistics. Touring keeps them engaged.”
“This is the first product introduced in my 10 years at this brokerage that is worth learning…. deeply.”
Oh, there’s actually a fifth
“That’s not mobile! I see a laptop.” – a very successful middle age agent, watching me connect my laptop to a projector in order to share my iPad’s screen. Note, this can be done wirelessly with an Airplay or Apple TV device.
Her strong reaction indicates agents’ mobile awareness, that is, real apps vs repurposed web tools.
Contact Jim for a quick look: 608 468 6013 or email@example.com
Rolfe Winkler & Brody Mullins:
For example, the FTC staff noted that Google presented results from its flight-search tool ahead of other travel sites, even though Google offered fewer flight options. Google’s shopping results were ranked above rival comparison-shopping engines, even though users didn’t click on them at the same rate, the staff found. Many of the ways Google boosted its own results have not been previously disclosed.
services in part because it feared losing searches, and advertising revenue, to rivals such as Yelp and TripAdvisor.
One way Google favored its own results was to change its ranking criteria. Google typically ranks sites based on measures like the number of links that point to a site, or how often users click on the site in search results.
But Marissa Mayer, who was then a Google vice president, said Google didn’t use click-through rates to determine the ranking for its own specialized-search sites, because they would rank too low, according to the staff report. Ms. Mayer is now chief executive of Yahoo Inc. A Yahoo spokeswoman didn’t immediately make her available for comment.
Instead, Google would “automatically boost” its own sites for certain specialized searches that otherwise would favor rivals, the FTC found. If a comparison-shopping site was supposed to rank highly, Google Product Search was placed above it. When Yelp was deemed relevant to a user’s search query, Google Local would pop up on top of the results page, the staff wrote.
Danny Sullivan has more here and here.
Google’s “cost per click” has fallen for the 13th consecutive quarter
Google averages one White House meeting per week.
American Press Institute:
Much of the concern has come from data that suggest adults age 18-34 — so-called Millennials — do not visit news sites, read print newspapers, watch television news, or seek out news in great numbers. This generation, instead, spends more time on social networks, often on mobile devices. The worry is that Millennials’ awareness of the world, as a result, is narrow, their discovery of events is incidental and passive, and that news is just one of many random elements in a social feed.
A new comprehensive study that looks closely at how people learn about the world on these different devices and platforms finds that this newest generation of American adults is anything but “newsless,” passive, or civically uninterested.