Mobile now 2/3 of Facebook’s Ad Revenue

Facebook’s Quarterly Slides (PDF).

Related: SEO Oxymoron.

SEO oxymoron: Google’s declining per click ad revenue

A few items worth reading:
 
 Kontra:

@counternotions: In case dots between Google’s mobile ad problems & Nikesh Arora’s boot-off aren’t connected, he was their highest paid exec in 2012 at $51M.

Michael Lidtke:

The report released Thursday also showed that Google’s advertising prices are still dropping to extend a nearly three-year slump.
 
 Meanwhile, the company’s expenses are steadily rising as it hires more workers, promotes products and ventures into new technological frontiers such as Internet-connected eyewear, driverless cars and robots.

Joshua Brustein:

Zoella herself barely watches TV: “My generation, at least the ones I know, are like 70-30 YouTube”

Jonathan Ford:

The leading vloggers are a close-knit bunch, often appearing on each other’s channels. This cross-promotion helps to pool audiences. Zoella’s gang includes her boyfriend, her brother Joe (whose blog, now with 2m subscribers, started after hers, she insists) and Marcus Butler. There’s also Louise (aka Sprinkle of Glitter) and Tanya Burr, a make-up artist who beams advice from her Norwich bedroom, and whose diffusion line of cosmetics Zoella has recently recommended on her own vlog. “We all want to help each other so we can bring all our channels up together,” she says. “That’s absolutely what social media is all about: sharing.”
 
 I tell Zoella she is known to the advertising world as a “crowd-sourced people’s champion” and she laughs. “That’s cool. I hadn’t heard that one before.” But she acknowledges that big brands are lining up to cash in on her popularity. “They know that there’s a way that YouTubers can connect with an audience that they can’t, even though they’ve got all the money in the world.” An example of her reach is that she has a deal with Unilever, marketing their skincare range to younger users.
 
 Advertisers are said to be willing to pay £20,000 a month for banners on well-known vloggers’ YouTube channels, while £4,000 can change hands for each mention of their product in the video itself (it costs roughly the same for a shout-out on Twitter). Zoella doesn’t like to talk about how much she earns. But, based on the rates commanded by the most successful vloggers, her income from advertising alone could now be running at a rate of several hundred thousand pounds a year.

The news that business doesn’t want to hear

Steve Denning:

The resulting index is bad news for business: It shows that, behind the mirage of financial engineering, mergers and acquisitions, tax gadgets, share buybacks, seemingly rising profits fed by cheap government money and soaring executive compensation, the underlying reality is harsh: US business is in a long-term secular decline and has been so for decades.
 
 The conclusion is inescapable: big hierarchical bureaucracies with legacy structures and managerial practices and short-term mindsets have not yet found a way to flourish in this new world.
 
 The Shift Index 2009 thus anticipated the conclusion to which macro-economists are now reluctantly coming, namely, that an economy comprising mainly big hierarchical bureaucracies are undergoing a “Great Stagnation” (Tyler Cowen) or “Secular Stagnation” (Larry Summers).
 
 The 2011 edition of the Shift Index covered industry-specific data for nine key sectors and provided a guide to the thought leadership, methodology, and data that drives the index’s metrics.

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News on Mobile

Frederic Filloux:

Not only does Denmark rank among the best countries to live and develop a business in, but when it comes to digital news, it leads the pack in several of ways:
 
 – Despite the digital tsunami, Denmark retains many strong media brands. As a result, legacy media are the prime way for accessing digital news. And since Danish media did well embracing new platforms, they enjoyed similarly success on social, funneling readers to their properties.
 The opposite holds for France and Germany where the transition is much slower; in those countries digital users rely much more on search to reach news brands. Two side effects ensue: News readers are more accidental and therefore generate a much lower ARPU; and the greater reliance on Google is problematic (hence the call to arms in France and Germany against the search engine giant.)
 
 – Because of the strength of its traditional media brands, the Denmark news market has left very little oxygen to pure players: They weigh only 10% of weekly digital news, vs. 39% in the US and 46% in Japan were legacy media have been severely hit.
 
 – Danes are the heaviest users of both smartphones and tablets to access news.
 
 – They use mobile apps more than anywhere else: 19%, vs. 15% for US and 12% for Germany.

Tiny Houses Big With U.S. Owners Seeking Economic Freedom

Nina Glinski:

Doug Immel recently completed his custom-built dream home, sparing no expense on details like cherry-wood floors, cathedral ceilings and stained-glass windows — in just 164 square feet of living space including a loft.
 The 57-year-old schoolteacher’s tiny house near Providence, Rhode Island, cost $28,000 — a seventh of the median price of single-family residences in his state.
 “I wanted to have an edge against career vagaries,” said Immel, a former real estate appraiser. A dwelling with minimal financial burden “gives you a little attitude.” He invests the money he would have spent on a mortgage and related costs in a mutual fund, halving his retirement horizon to 10 years and maybe even as soon as three. “I am infinitely happier.”
 Dramatic downsizing is gaining interest among Americans, gauging by increased sales of plans and ready-made homes and growing audiences for websites related to the niche. A+E Networks Corp. will air, beginning today, “Tiny House Nation” a series on FYI that “celebrates the exploding movement.”

City affordability compared

Andy Kiersz:

http://www.businessinsider.com/zillow-housing-affordability-map-2014-7

The Rate At Which Americans Move Has Been Falling For Decades

Mamta Babkar:

America’s household mobility rate, the percent of the population that moves into new home in a year, has been falling since the mid-1980s.
 
 A key driver of this trend has been the rise of homeownership in the 1990s. Homeowners are less like to move than renters. It’s much more expensive for homeowners to move because of broker fees, transaction costs, mortgage fees, insurance and so on, according to Bank of America’s Michelle Meyer.

He’s the Top U.S. Mortgage Salesman. His Daughter Isn’t Buying It

Lorraine Woellert:

David Stevens, chief executive officer of the Mortgage Bankers Association, has spent his career lauding the merits of homeownership. One person still isn’t buying it: his daughter.
 
 Sara Stevens, 27, knows interest rates are low, rents are high and owning a home can build wealth. She also had a front-row seat to the worst real-estate slump since the Great Depression.
 
 “The world has changed,” she said.