Technology is radically changing the advertising business, with profound consequences for both consumers and companies

The Economist

Mobile devices, which are intimately connected to their owners, have changed the way in which people travel the internet. Users now prefer apps (self-contained programmes on smartphones) to websites’ home pages, and in America they are spending less time on desktop computers. “It took 150 years for the newspaper industry to contract,” says Meredith Kopit Levien, head of advertising for the New York Times. “The desktop industry will contract because of mobile in a tenth of that time.”

Dataclasym: Mining Social Network information

Christian Rudder:

My team and I wrote an app that will apply findings from a recent research paper to your Facebook graph. The app won’t post to your wall but it will show you both the shape of your friend network and which of your friends are most mathematically important to your life.

SEO Climate: Amazon Tops List of Google’s 25 Biggest Search Advertisers

Tim Petersen:

Amazon spent $157.7 million on Google U.S. search ads in 2013, by far the most by any company, according to Ad Age DataCenter’s first ranking based on data from AdGooroo, a Kantar Media company focused on search marketing.
 It may raise a few eyebrows to see Amazon atop the list of Google’s biggest spenders. Over the past few years Amazon has ramped up its business of selling search and display ads on its own and others’ sites, putting it in direct competition with Google’s ad business. Last year Amazon generated $750 million from worldwide advertising revenue and is expected to pull in more than $1 billion this year, according to estimates from digital data firm eMarketer.


The Great Housing Boom of China

Kaiji Chen and Yi Wen:

This paper provides a theory to explain the paradoxical features of the great housing boom in Chinaó the persistently faster-than-GDP housing price growth, exceptionally high capital returns, and excessive vacancy rates. The expectation that high capital returns driven mainly by resource reallocation are not sustainable in the long run can induce the very productive entrepreneurs to speculate in housing during economic transition. This creates a self-fulÖlling growing housing bubble, which can create severe resource misallocation. A calibrated version of the theory accounts quantitatively for both the growth dynamics of house prices and other salient features of the recent Chinese experience.

TV is increasingly for old people

Cecilia Kang:

TV is increasingly for the old, and the Internet is for the young, according to new research by media analyst Michael Nathanson of Moffett Nathanson Research.

The median age of a broadcast or cable television viewer during the 2013-2014 TV season was 44.4 years old, a 6 percent increase in age from four years earlier. Audiences for the major broadcast network shows are much older and aging even faster, with a median age of 53.9 years old, up 7 percent from four years ago.

These television viewers are aging faster than the U.S. population, Nathanson points out. The median age in the U.S. was 37.2, according to the U.S. Census, a figure that increased 1.9 percent over a decade. So to put that in context of television viewing, he said TV audiences aged 5 percent faster than the average American.

Is the government making it harder for the middle class to buy homes?

Dina ElBoghdady:

For more than 20 years, Mark Vinciguerra’s small bank specialized in making home loans to first-time buyers in the northwest Ohio suburbs. Then the recession hit, and auditors at Fannie Mae and Freddie Mac came knocking.
 The mortgage finance giants demanded that Vinciguerra buy back more than 200 loans he’d sold them that were teetering into foreclosure, claiming that the bank had failed to meet their quality standards. Vinciguerra ultimately repurchased only five loans, but endless hassles over the others shattered his willingness to take a chance on some moderate- and low-income borrowers.
 “Like so many lenders, we thought: ‘Heck, we’re just going to raise the bar,’ ” said Vinciguerra, who insists the loans went bad because of skyrocketing unemployment. “We’d like to be serving those people again, but there’s no trust in the system right now.”
 Just as the housing recovery should be taking off, lenders are turning away potential home buyers by demanding unusually high credit scores and other tough standards on government-backed loans – exceeding the government’s own criteria in a bid to insulate themselves from financial penalties and lawsuits. The reluctance to lend has alarmed policymakers and heightened tensions between them and the industry as each side struggles to rectify the problem without exposing themselves to unreasonable financial risks.

Apple Pay is the big deal

Dave Winer:

The way we pay for stuff today is as archaic as the way we bought music before Napster and the iPod. A few years ago, it was clear that all the big tech companies were going to become banks. What else could they possibly do with the piles of cash they were accumulating? They’re going to lend it to us, and we’re going to pay them interest. Over time, the fact that they make hardware or support customers, or have retail stores, will be interesting anachronistic sidelines. Apple, Amazon and Google investors will judge their companies on how well they work as financial institutions. It’s something investors understand, and the money you make in finance comes without the headaches of having to actually make anything.

Los Angeles on cusp of becoming ‘major’ walkable city, study says

Tim Logan:

Despite its long love affair with the car, Los Angeles is on the cusp of becoming a “major” walkable urban area. And doing so could do wonders for its real estate market, at least in spots.
 That’s the gist of a new report released Tuesday by SmartGrowth America and George Washington University, which measured the number of walkable urban neighborhoods in 30 big metro areas and looked at the potential to develop more.

65% of Facebooks video plays are on mobile

Holger Schmidt. Via Wolfgang Blau.

VP Broker Tip 33: “No, I Don’t Mind Keeping My Buyers & Sellers Waiting, 50 clicks on the old MLS System? No, I don’t mind….”

“The Starbucks app has 10 million active users making over five million mobile transactions per week.” – Ben Bajarin.

Each day brings new “appification” examples. We know that 86% of time spent on smartphones is in apps. How do these buyer and seller experiences fit with agents who say, “give me 15 minutes to go login into my legacy MLS system and see what I find”?

Let’s compare.

55 seconds with our agent app. Tap to play:

720p version.

Agent Benefits:

  1. Simple and Fast
  2. Save searches
  3. Share trends & statistics
  4. Full screen listing presentations
  5. Hot sheet notifications
  6. Personal branding on all shares
  7. Login once.

Broker Benefits:

  1. Value: perfect for today and tomorrow.
  2. Little training required.
  3. Perfect for ongoing manager sales training
  4. Simplified Support: Login once and never again.
  5. Your brand on all shares (CMA, saved searches, property updates, Twitter, Facebook, Text and email).

How does that one or two tap Starbucks app purchase compare with your agent experience?

Contact us to take a quick test drive. Compare. Real Apps for today and tomorrow from Virtual Properties, Inc.

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