Ed Keller & Brad Fay: The Facebook IPO has both the financial and marketing communities abuzz, and with good reason. Facebook is the king of the social media hill, and its growth and ability to attract a loyal and highly networked audience is to be admired. For brands, however, online social networks are far from [...]
Robert Channick: A Chicago “L” station is about the last place you would think of to pick up a carton of milk. But online grocer Peapod has turned a busy CTA station at State and Lake streets into a virtual supermarket aisle, enabling commuters to use their smartphones to scan and buy any of 70 [...]
Eric Lascelles & A. Gary Shilling: It’s been a scary few years for the housing market. But at some point, the nightmare has to end (please?). Is now the time? Should first-time home buyers consider jumping into the market? After all, home prices have fallen 34% from their 2006 peak and mortgage rates are hovering [...]
The Economist: I made $970,000 last year. How much did you make? IN BRITAIN, if you want to sell your home, an estate agent will list the property, find a buyer, help you negotiate a deal and guide you through the transaction, all for a commission of 2-3% of the sale price. In America, realtors [...]
copyblogger: Three steps to a successful approach The equation used to be: money x media = business. The new equation is: time x media = business. In other words, every company is a media company. What does this look like in the real world? Here are three steps to creating a “campaign” that will last:
Charles Newark-French: The era of mobile computing, catalyzed by Apple and Google, is driving among the largest shifts in consumer behavior over the last forty years. Impressively, its rate of adoption is outpacing both the PC revolution of the 1980s and the Internet Boom of the 1990s. Since 2007, more than 500 million iOS and [...]
Robert Shiller: The idea that rapidly rising home prices are positive is often based on unrealistic expectations. What would happen if, as so many people are hoping, home prices were to go up dramatically again as they did in the early 2000s? Would such a change really benefit society? People who most ardently desire this [...]
Sonia Saraiya: What is the future of reading? How can we make it more social?One of the things that bugs me about the Kindle Fire is that for all that I didn’t like the original Kindle, one of its greatest features was that you couldn’t get your email on it. There was an old saying [...]
Om Malik: “With ‘Don’t be evil,’ Google set itself up for accusations of hypocrisy anytime they got near the line. Now they are on the defensive, with their business undermined especially by Apple. When people are defensive they can do things that are emotional, not reasonable, and bad behavior starts.” Roger McNamee, a longtime Silicon [...]
David Gurteen: Why, for all our knowledge, do we so poorly understand what is going on in our business world? Since the advent of the world wide web and corporate intranets we have had unprecedented access to information. Are we that much more effective, productive or creative? I don’t think so. I could give you [...]